Trade Name Protection

Trade Name Protection This area of the law shields a company in relation to the use of its trade name by offering protection in the event that a confusingly similar name or symbol is used by a third party. A company acquires the right to use a trade name and/or a symbol in a similar way to how trade mark rights are acquired i.e. by way of registration or use. However, the difference is that the protection of a trade name is not limited by time. We can assist companies in making a determination on how they can best take advantage of their trade name and trading symbol, and how this highly specific legal area may be utilised to protect and monitor your trading identity. We can formulate strategies and act on your behalf in litigation matters concerning infringement issues, assignment of rights and unfair competition. Contact us for questions regarding: – Infringements – Company Name Registration – Licence Agreements

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