Alexandra Nilsson is a well known Swedish influencer. She was sued in court by the Swedish Consumer Agency (Konsumentverket) for violating the marketing laws. The Swedish authorities wanted to create a precedent. The case become very visible in the influencer marketing community in Sweden and the whole of EU. The ruling was that all postings with commercial content must be clearly marked.
“I would like to end this post by thanking my witnesses who stood up for me and the fantastic MarLaw who has represented me in the case. They have done a fantastic job for me from day one” says Alexandra Nilsson.