SpmO

 

2021-09-21

The Swedish Grain Growers’ Association (Sveriges Spannmålsodlare “SpmO”) is a non-profit interest association for Swedish farmers. The association took a stand against an aggressive marketing campaign from one of the largest food chains. The food chain claimed that traditionally cultivated food was unhealthy and toxic.

“We were provoked by the campaign on an emotional level but also concerned about the financial consequences for our members. We felt that we had to act to protect traditional Swedish agriculture. I contacted MarLaw because they had the best reputation in the business. The battle was timely and costly but absolutely worth it. We won in the end thanks to MarLaw.” Says Per Sandberg, Chairmen in The Swedish Grain Growers Association at the time.